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Double Star was founded in 1921, is China's first state-owned shoe companies. Here on behalf of the 60,000 employees of the Double Star Group, and in my own name to have been understanding, care, support the development of leaders at all levels of the Double Star brand, to express my most sincere gratitude to friends from all walks of life.

The binary development experience of China's planned economy, reform and opening up, the three stages of the market economy. The early 1980s, the Double Star first boldness and courage to "take the lead" into the sea, the very best in the restricted area, boldly learn the traditional culture of Confucianism, Taoism and Buddhism "for the modern enterprise management, adhere to the" market is the enterprise The top leadership ", the rise of competition in the market to take off in the market competition.

Binary market-oriented, brand strategy, human resources strategy, technology strategy, Lands and technology, management, science and technology, technology Technology to strengthen the management of funds, lower fees as the main line to the production and operation of the strategic adjustment measures, "hostage, security and quality" in order to ensure the successful completion of the whole process of state-owned enterprises from a planned economy to a market economy, a record of the largest traditional manufacturing and processing industries, first-class management, first-class quality of large enterprises Group.

Binary star who always "live up to expectations of the Chinese nation, the faith of winning glory for the Chinese people" for the spirit to "put up their own when their own backbone, feel good about themselves" excellent "inheriting tradition, learn from foreign advanced, creating its own characteristics as the driving force, summed to create a science, in line with the market economy, proven with Chinese characteristics "ABW theory". We advocate that the "markets such as the battlefield," and demanded that "full transition to a market, everyone involved in the competition"; we are adhering to the "Man Hing factory the management people-oriented"; we propose "following the market around the market, with the We adhere to the "enterprise what can reform the market change";, only quality can not reform "; we firmly believe that" the market is not terminated, brand name without lifelong management without a full stop ".

Binary people has always been a brand name in the market economy, the largest political foothold; "good use of money is the best ideological and political work" as a breakthrough; new ways to "do a good quality of products is the greatest good turn deserves another" , has completed a strategic shift out of the city, the mountains, the countryside "to complete a car gives shoemaking to" make shoes ", and then expand to the mechanical cross-sectoral transfer, and build a new framework of the" Double Star ". "Double Star top fashion shoes", "Double Star color tire", "Double Star quad-mode vulcanizing machine" a large number of the world's leading binary unique new products on the world stage to show the strength of the Chinese national enterprises.

Double Star, created a national industry in China one after another miracle out of a state-owned enterprise market road to success. Of the Tenth National People's Congress Standing Committee Xu Jialu, vice chairman of evaluation: Double Star to me more than once shocked and inspired a star of the binary, is dedicated to the Chinese people, the people of the world's outstanding products, another star to the construction of socialism in our dedicated to the Chinese people, new culture process, the Star of the modern oriental culture of the peoples of the world, a microcosm of the history of binary stars is also China's national industrial history, the ambition of the Chinese people, the Chinese people's wisdom in binary fully demonstrated.

Opportunities and challenges in the new era, Double Star will continue to be "objective thought, creation science, seriously do pragmatically dry, happily too cool to live" pragmatic attitude, to provide consumers with more colorful products to make your life more personalized, more stylish, more exciting. Wish all my friends "wear a double star, chic life"!

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